Google Adwords

About project

DrivePlus Tyres, a regional tyre and car service brand, approached us with the goal of increasing footfall across 4 local branches and boosting bookings for tyre replacements and alignments.

What We Did

Conducted detailed keyword research focused on location-based search terms

Created multiple Google Search, Display, and Local Service Ads campaigns

Designed high-conversion ad copy with seasonal offers and strong CTAs

Set up audience targeting and negative keywords to maximize budget efficiency

Integrated Google Analytics and conversion tracking

Results

57% increase in website traffic within the first 45 days

3.8x ROAS (Return on Ad Spend) on local service ads

200+ phone call leads directly from call-only ads in a single month

25% lower CPC (Cost Per Click) after ongoing A/B testing and optimizations